Seagram's Escapes
Keep it Colorful
People see wine coolers as so totally 80’s. Our goal was to make them feel more current & fun. We created a colorful brand presence, bringing a modern energy to Seagram’s Escapes and the category – creating a lifestyle brand that champions its consumers creativity. With a little inspiration (and a whole lot of color) every occasion, big or small, can be memorable, fun and totally you.
Broadcast
We teamed up with the talented folks at Tendril Studio to create a series of eye-catching animated commercials for Seagram's Escapes. With their expertise in 3D animation, we brought the vibrant colors and creative decor to life in a dynamic and playful way.
#KeepItColorful
Just like the product, we asked our consumers to #KeepItColoful. We created an integrated campaign that inspired consumers to throw elevated events that would be the buzz of their social circle. We targeted places our consumer was already searching for ideas: Facebook, Pinterest, Polyvore & Instagram. We also redesigned the brand website to be part of the inspiration rabbit hole. The campaign was a hit – with minimal paid support, the Party of the Month social contest had 14,000 unique entries & our Facebook community grew 200%.
In-store
