Ulta Beauty teamed up with the Breast Cancer Research Fund (BCRF) to create a campaign to show how even the smallest donation can make a big impact. We opened a pop-up store in Soho, NYC where beauty products were not priced in dollars, but in funding minutes of breast cancer research. For something as little as the cost of a lipstick, shoppers could buy time for women with breast cancer.
We created an integrated campaign that featured the pop-up store and real survivor stories. It garnered over 22 million impressions, helping to raise over $4 million for the Breast Cancer Research Foundation.